COUNTERPROGRAMMING


Meaning of COUNTERPROGRAMMING in English

Pronunciation: ˌ kau ̇ n-t ə r- ' pr ō - ˌ gra-mi ŋ , -gr ə -

Function: noun

Date: circa 1966

: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors

Merriam Webster Collegiate English Dictionary.      Merriam Webster - Энциклопедический словарь английского языка.