COUNTERPROGRAMMING


Meaning of COUNTERPROGRAMMING in English

transcription, транскрипция: [ ˌkau̇n-tər-ˈprō-ˌgra-miŋ, -grə- ]

noun

Date: circa 1966

: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors

Merriam-Webster's Collegiate English vocabulary.      Энциклопедический словарь английского языка Merriam Webster.