Synonyms and related words :
agacerie, allure, allurement, ambition, appeal, attraction, attractiveness, bait, beguilement, beguiling, bewitchery, bewitchment, blandishment, cajolery, cajoling, captivating, captivation, catch, charisma, charm, charmingness, coaxing, come-hither, come-on, dearest wish, decoy, desideration, desideratum, desire, draw, enchantment, enthrallment, enticement, enticing, entrapment, fascination, flirtation, forbidden fruit, glamour, glimmering goal, golden vision, hope, inducement, interest, inveiglement, invitation, lodestone, lure, magnet, magnetism, persuading, persuasion, plum, prize, pull, seducement, seducing, seduction, seductiveness, sex appeal, snare, snaring, tantalization, tempting, trap, trophy, winning ways, winsomeness, wish, witchery, wooing