TEMPTATION

n. 1 tempting, enticing, leading on, seducing, captivating, persuading, coaxing, cajoling The temptation by advertisers never stops, does it? 2 enticement, seduction, captivation, persuasion, allurement, invitation, attraction, draw, lure, inducement, snare, Colloq pull, come-on: I could never resist a temptation like that