noun
( especially US ) the idea that products and advertising should be as simple as possible
ORIGIN: Formed from the first letters of the expression 'Keep it simple, stupid'.
noun
( especially US ) the idea that products and advertising should be as simple as possible
ORIGIN: Formed from the first letters of the expression 'Keep it simple, stupid'.
Oxford Advanced Learner's English Dictionary. Оксфордский английский словарь для изучающик язык на продвинутом уровне. 2005