( BrE also per·son·al·ise ) / ˈpɜːsənəlaɪz; NAmE ˈpɜːrs-/ verb [ vn ]
1.
[ usually passive ] to mark sth in some way to show that it belongs to a particular person :
All the towels were personalized with their initials.
2.
to design or change sth so that it is suitable for the needs of a particular person :
All our courses are personalized to the needs of the individual.
3.
to refer to particular people when discussing a general subject :
The mass media tends to personalize politics.
► per·son·al·ized , per·son·al·ised adjective :
a highly personalized service
( BrE )
a personalized number plate (= on a car)