up ( informal )
1.
to try to persuade sb to do sth for you by being very nice to them before you ask them :
Potential customers are softened up with free gifts before the sales talk.
2.
to make an enemy weaker and easier to attack
up ( informal )
1.
to try to persuade sb to do sth for you by being very nice to them before you ask them :
Potential customers are softened up with free gifts before the sales talk.
2.
to make an enemy weaker and easier to attack
Oxford Advanced Learner's English Dictionary. Оксфордский английский словарь для изучающик язык на продвинутом уровне. 2005