/ ˌstɪkəˈbɪləti; NAmE / noun [ U ] ( informal )
1.
( NAmE also stick-to-itiveness ) the ability to keep doing sth, even if it is sometimes boring :
The long list of jobs on her CV suggests a lack of stickability.
SYN persistence , tenacity
2.
( of a website ) the ability to keep visitors interested for more than a short time