The purchase of advertising in more than one medium owned by a media supplier, or by media suppliers who have a cooperative agreement. Multi-media buys can encompass multiple media vehicles within a media form (e.g., several magazines) or different media forms (e.g., magazines and TV).
ADVERTISING MULTIMEDIA BUYS
Meaning of ADVERTISING MULTIMEDIA BUYS in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012