non-competing retail stores that act as a single entity when purchasing products and services, to realize economies of scale and can thus compete against the big guys e.g. Spar, Happy Shopper, Euronics (see voluntary buying groups).
AFFILIATED CHAINS
Meaning of AFFILIATED CHAINS in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012