a more intensive form of relationship marketing; mananging a personalised relationship in an integrated long term manner (is there no end to the terms that commentators can come up with !) designed to optimize profitability, revenue and customer satisfaction. CRM applications focus on relationships, rather than transactions.
CUSTOMER RELATIONSHIP MANAGEMENT, CRM
Meaning of CUSTOMER RELATIONSHIP MANAGEMENT, CRM in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012