designed to identify those SKU's that would return the greatest benefit from promotional investments, and to assess the optimal level of promotion to achieve the desired return. Simplifies customer choice by reducing the number of conflicting promtional packages within the same brand or SKU package.
EFFICIENT PROMOTION (EP)
Meaning of EFFICIENT PROMOTION (EP) in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012