a strong, memorable element of a press release or campaign; the hook.
PEG
Meaning of PEG in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012
a strong, memorable element of a press release or campaign; the hook.
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012