an opt-in system in which people sign up to receive messages about specific kinds of products from a middleman. This firm doesn't sell lists of addresses, but instead forwards information supplied by marketers to people on its list who say they want to receive it.
PERMISSION-BASED BARKETING
Meaning of PERMISSION-BASED BARKETING in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012