product, breast screening programme; price, the cost of resources to both govt. and customer; place , where to make available; promotion ; partnership , working with other agencies; policies and politics (see cause related marketing)
SOCIAL MARKETING; THE 7 PS
Meaning of SOCIAL MARKETING; THE 7 PS in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012