a marketing technique in which some feature of a product or service encourages users to contact other people with information about the product or service, in effect turning users into free marketers. The way the product or service spreads through the popular mimics the behavior of a virus, hence the name; emailing has exploded its use.
VIRAL MARKETING
Meaning of VIRAL MARKETING in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012