a theory to explain the institutional changes that take place when innovators enter the retail arena; a discounter expands and moves up market leaving room for another discounter to move in; they undercut the first discounter but then move up market themselves and so the 'wheel' revolves.
WHEEL OF RETAILING
Meaning of WHEEL OF RETAILING in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012