WIDGET

An example of something manufactured. In a 1950's movie starring Rock Hudson and Doris Day, widgets were advertised to the point that the entire country was anxiously awaiting the production and arrival of widgets. Only problem was, there were no widgets. It was just a concept. This word is often used when lay people and educators alike discuss business marketing strategy and marketing theory. Example: Let's say, for example, you want to make and market widgets,...