SOFT-SELL


Meaning of SOFT-SELL in English

/sawft"sel", soft"-/ , v. , soft-sold, soft-selling , adj.

v.t.

1. to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft-sell a new perfume.

adj.

2. (of a sales technique) quietly or indirectly persuasive: a soft-sell approach to marketing.

[ 1950-55 ]

Random House Webster's Unabridged English dictionary.      Полный английский словарь Вебстер - Random House .