LAUNCH ON

а. начинать; The opposition speaker launched a bitter attack to the government's mishandling of the taxpayer's money. б. предлагать, представлять; The musical theatre company is about to launch a new performer on the musical world. The firm is almost ready to launch its new product on the market. в. браться за что-л. (новое); The director has launched (out) on yet another plan for cutting costs.