BRAND


Meaning of BRAND in English

I. noun

COLLOCATIONS FROM OTHER ENTRIES

brand name

brand new (= completely new )

Jake arrived in his brand new car.

Brand, Russell

branding iron

customer/brand loyalty (= when someone shops in the same shops or buys the same goods regularly )

The company's marketing department is trying to build customer loyalty.

name brand

name-brand climbing gear

own brand

Tesco’s own brand tomato sauce

proprietary brand

a proprietary brand of insecticide

sb's brand of humour (= the type of jokes, funny stories etc that a particular person likes or tells )

Their brand of humour isn't to everyone's taste.

store brand

Store brands are cheaper than name brands.

switch brands

46% of consumers surveyed were likely to switch brands to support companies they saw as socially responsible,

COLLOCATIONS FROM CORPUS

■ ADJECTIVE

big

The past three years have not been kind to the biggest brand in the world.

Lafley, the company has been shedding underperforming brands and focusing on cutting costs and building sales in its biggest product brands.

Then he starts buying large consumer stocks and big brand names.

Many longtime Internet users vow to stick with the lowest-priced provider, not the one with the biggest brand name.

international

This quality, over 60 years, has led to the name Rentokil becoming a major international brand .

Direct investment in its own distribution and marketing allows Guinness to manage its brands , in the context of international brand strategies.

leading

It maintains a portfolio of leading brands of Scotch whisky, gin, bourbon, vodka, rum and other spirits.

Guinness stout is the world's leading stout brand , accounting for around 40 percent of the company's beer volume.

When you buy or rent satellite from Granada and Visionhire you can choose from leading brands such as Amstrad and Pace.

But recent analysis of leading brands found their average fat level was 25%, compared with 22% in regular sausages.

Choice of wines, all leading brands of whiskies, Alloa Ales.

Gordon's, Tanqueray and Booth's Gins are similarly leading brands in the white spirits market.

Open January 1. Leading brand names up to 40 percent off.

Produces the leading brand of Scotch whisky in eight out of the top fifteen markets in the world.

major

The weight of advertising put behind major brands has given these manufacturers influence over their distributive outlets.

Remember: You no longer have the major brand of a big company behind you.

This quality, over 60 years, has led to the name Rentokil becoming a major international brand .

Bubbies first became a major brand in the competitive California marketplace and are now eagerly asked for throughout the entire country.

And the major off-line brands aren't promoting their wares on the Internet as much as expected.

Do you believe in your unique difference enough to promote yourself into a major brand personality?

national

Prepare a list of six food products that are available as store brands , generic brands, and national brands.

Should they market keg beers under national brand names or should they return to localised brewing and brand names?

But it was Lee that made Snapple a national brand and took the company public in December 1992.

Weinstein said he wants to maintain it as a national brand despite its weaknesses in the Midwest and South.

See Table 9-2 for cost comparisons of national brands , store brands, and generic brands for some selected products.

Private-label products are less expensive than national brands .

He immediately set out to make Clear Vue a national brand .

new

J., drug maker will begin marketing Renova, its new brand name for the prescription wrinkle cream, by February.

A distillery that wanted to launch a new brand of whisky would face this situation.

San Francisco cops are clamping down on a new brand of outlaws: sidewalk-hogging chess players.

Falling pub attendances will hit sales of Merrydown's newest brand , Premium Draught Cider.

Nevertheless, consumers could be excused for mistaking the new brand for an ancient brew.

And, ice and easy ... Royal approval for a new brand of horse marking.

A liquid talisman against a new brand of contagion.

popular

Most of the popular brands are available in larger units.

We found out the most popular brand is the Yomega Brain, which costs about $ 10.

proprietary

If you suspect a true external fungus infection treat with proprietary brand of fungus care.

Beware of some proprietary brands - most are for preventative use and will have little effect against serious outbreaks of parasites.

special

What is peculiar, even unique compared with other departments of government, is a special brand of stuffiness.

Innovative companies are willing to spend money to make money, but the information era will require a special brand of vision.

And not just any old envelope, but a special luxury brand with a griffin watermark.

Doomed to eternal damnation from Sinatra's own special brand of heaven.

strong

Emap Esprit brings together our powerful healthcare titles and strong consumer brands in the pregnancy, baby and health sectors;?

Emap has an asset base of extremely strong brands , loyal high value customers and differentiated content in both B2C and B2B.

This gives the retailer a more attractive product for a larger market and helps the Company to create a stronger brand image.

They may be a branded goods company which does not have the strongest brands in the markets in which they operate.

unique

And his own unique brand of droll self-mockery had his audiences in stitches.

And all of marketing is targeted at one vital objective: becoming a unique brand .

So much for the truce, painstakingly pieced together by Bill Clinton and his unique brand of insomnia diplomacy.

There are three, key reasons entrepreneurs have got to be a unique brand .

That is what building a unique brand is all about.

■ NOUN

cigarette

Do you know of any discos or clubs in your area listing events under a cigarette brand name?

identity

The purpose of these names is to establish what is known as brand identity .

That is part of the successful brand identity .

This is a process known as reinforcing brand identity .

Just as surely as the ranchers branded their cattle, your new business has probably already given itself some brand identity .

Unfortunately some manufacturers use colour as a means of reinforcing brand identity .

These are the building blocks of your brand identity .

Stripped of brand identity , the blatant potency of advertising imagery is laid bare.

image

Before long workaday products were seeking brand images .

The principal brand is Guinness Foreign Extra Stout which enjoys an unequalled brand image and reputation for quality.

This gives the retailer a more attractive product for a larger market and helps the Company to create a stronger brand image .

But it threatens to blur the institution's brand image .

This may be anything from increasing brand awareness to improving specific aspects of the brand image .

From brand image to brainstorming, and payback to point of sale the coverage is both comprehensive and up-to-date.

Brands and Agents How will shops protect their brand images in such a world?

leader

It has the brand leader in sales of both whisky and gin.

Alternatively for the man who prefers to dry shave, the latest in electric shavers comes from brand leaders Phillips.

These changes in emphasis are welcome but may be too late to reinstate Morrison and Boyd as the brand leader .

The cigarette became the brand leader .

We are very good at supplying international blue chip companies who are brand leaders in their fields.

loyalty

But brand loyalty is harder to win in the information and entertainment businesses.

The marketer will try to encourage brand loyalty as a means of rendering the purchase process more comfortable and more satisfying.

Console users take gaming seriously, and their brand loyalty is frightening.

Naturally, the advertising industry reckons the best way to shore up brand loyalty is to spend hugely on even more ads.

manager

She's seen here enjoying a celebratory glass of champagne with Supersoft brand manager , Sue Pardoe.

Ford has two cars under one brand manager .

Some brand managers joke that after a typical day on the job, they are too full to eat dinner at home.

name

When it began three years ago, Anis used its own brand name .

Some consumers associate brand name with quality; others associate quality with cost.

The fiasco has shown up the dangers in an industry where reputation often rests more on brand names than transparency.

The company will transition to operating under the Verio brand name . % % % Verio Inc.

They may also feature brand name products whose price reductions are subsidized by food manufacturers.

Should they market keg beers under national brand names or should they return to localised brewing and brand names?

They have the brand name and consumer mind share.

■ VERB

advertise

There has been a shift towards the power of marketing and advertising of the brand , the product's known image.

He advertised his own brand of cigarettes and sold his own brand of whisky.

build

That is what building a unique brand is all about.

Can I build my own brand ?

These are the building blocks of your brand identity.

buy

Do they buy one brand only, or several?

Why do consumers buy one brand rather than another?

Try making your own muesli rather than buying well-known brands .

We are not rich people, I can not afford to buy the costliest brands of this or that.

create

This gives the retailer a more attractive product for a larger market and helps the Company to create a stronger brand image.

Poll results will be used to create a brand to help market the area.

Mostly the ads are institutional, an attempt to create brand name images.

develop

If so, how do they recognise flake food or develop brand preferences?

Buyers worked closely with suppliers, both new and established, to identify opportunities and develop exciting new Sainsbury brand products.

Fast food is certainly a growth market with some of the main names developing their brands with great success.

establish

But demonstration is rarely enough both to sell a product and to establish a brand .

Welcome to the topsy turvy world of marketing, where established brands are constantly refashioning themselves to broaden their markets.

It is a major opportunity for banks, insurance companies, and others with established brand names and good products.

market

In addition to the Rentokil name these products are marketed under the brand names Tutor and Albi.

Welcome to the topsy turvy world of marketing , where established brands are constantly refashioning themselves to broaden their markets.

Distributors' sale staff didn't really believe Summit beer would sell and didn't work hard to market the brand .

own

Beiersdorf already owns the brand elsewhere in the world.

sell

Earlier this month the partners of this shop in Cheltenham were fined £600 each for selling fake top brand name t-shirts.

Rather than setting up their own discount arm, food retailers could simply sell cut-price brands in their superstores.

He advertised his own brand of cigarettes and sold his own brand of whisky.

We leave Hollybush by way of the lake, past a factory outlet store, selling brand names.

You will find it sold under various brand names.

The next stage again involved research, to determine the best way of selling the rejigged brand .

Glyphosate, often sold under the brand name Roundup, is one of the world's most widely used agricultural chemicals.

This is a sign of strength, since franchisees are under no obligation to sell the firm's brands .

PHRASES FROM OTHER ENTRIES

competing products/brands/companies etc

A simple comparison of total estimated income from the competing products may provide as good a guide to decision making.

Being a suspicious soul I also ran a competing companies test disk on the system.

Invariably, the own-brand range is offered at lower prices than the competing brands.

Price is now the main factor differentiating competing brands.

They do not adjust their shopping list to take advantage of price fluctuations among competing products.

This analysis will use recently developed techniques for measuring the competitiveness of a product amongst a group of similar competing products.

EXAMPLES FROM OTHER ENTRIES

Coke and Pepsi are the most popular brands of cola.

my favourite brand of toothpaste

They sell all the usual kinds of coffee, but also some less well-known brands.

EXAMPLES FROM CORPUS

A distillery that wanted to launch a new brand of whisky would face this situation.

Choice of wines, all leading brands of whiskies, Alloa Ales.

Emap Esprit brings together our powerful healthcare titles and strong consumer brands in the pregnancy, baby and health sectors;?

If you suspect a true external fungus infection treat with proprietary brand of fungus care.

Interviewers visited them weekly with catalogues of brands and prices.

The fiasco has shown up the dangers in an industry where reputation often rests more on brand names than transparency.

II. verb

COLLOCATIONS FROM CORPUS

■ ADVERB

as

Should they, then, be branded as spurious designators and banished from rational discourse?

But that kind of talk is being branded as hotheaded.

EXAMPLES FROM OTHER ENTRIES

Brown's assistant has been branded in the papers as incompetent.

Government posters from the 1930s branded marijuana a "killer drug."

Stalin's opponents were branded as spies and traitors.

EXAMPLES FROM CORPUS

He also branded the idea of planetary motion caused by invisible epicycles as equally erroneous.

It sounds like you are overly concerned about being branded as a corporate crier if you go to management.

Large umbrellas offer high visibility and are often branded.

Lydia, cooped up like a hen in her house, had branded herself victim, prey, alien and afraid.

The alabaster face of Rogal Dorn branded his retinas: a crag of a face, with lush tough lips.

Thousands, branded parasitical intellectuals merely because they spoke a foreign language or wore spectacles, were systematically liquidated.

When David Hale claims he was pressured into making illegal loans, he is branded a crook and a liar.

Longman DOCE5 Extras English vocabulary.      Дополнительный английский словарь Longman DOCE5.