GENERAL ELECTRIC MATRIX (GE)


Meaning of GENERAL ELECTRIC MATRIX (GE) in English

a product portfolio analysis 3 x 3 matrix. It uses business strengths and industry attractiveness as it criteria to analyse the relative attractiveness of its portfolio of products which are plotted on the grid.

Raynet Business and Marketing English glossary.      Английский глоссарий компании Raynet Business and Marketing .