born Sept. 19, 1839, Birmingham, Warwickshire, Eng.
died Oct. 24, 1922, Birmingham
British businessman and social reformer.
In 1861 he and his brother Richard took over their father's failing business and built it into the highly prosperous Cadbury Brothers cocoa-and chocolate-manufacturing firm. They improved working conditions and introduced a private social security program for employees. George was also noted for his successful experiments in housing and town planning in Bournville, where he built affordable working-class homes with large gardens.