HAYS, WILL H.

born Nov. 5, 1879, Sullivan, Ind., U.S. died March 7, 1954, Sullivan byname of William Harrison Hays prominent American political figure who was president of the Motion Picture Producers and Distributors of America (MPPDA, later called the Motion Picture Association of America) from 1922 to 1945. Because of his pervasive influence on the censorship office of the association, it was known as the Hays Office. Hays, a politically active lawyer, became the chairman of the Republican National Committee in 1918. He spearheaded Warren G. Harding's successful front-porch campaign for the presidency of the United States in 1920 and the following year was appointed postmaster general (192122). In 1922, after the occurrence of a number of scandals involving Hollywood personalities, the leaders of the motion-picture industry formed the self-regulating MPPDA to counteract the threat of government censorship of films and to create favourable publicity for the industry. Hays was offered a position as president. As a respected national politician and dignified elder in the Presbyterian Church, Hays brought prestige to the organization. He initiated a moral blacklist in Hollywood, inserted morals clauses in actors' contracts, and in 1930 was one of the authors of the Production Code, a detailed enumeration of what was morally acceptable on the screen, which was not supplanted until 1966.