an international company based in Holland that makes lager (= a type of pale light beer). It became famous in Britain for its humorous advertisements which ended with the words: ‘Heineken refreshes the parts other beers cannot reach.’
HEINEKEN
Meaning of HEINEKEN in English
Oxford guide to British and American culture English vocabulary. Руководство по британской и американской культуре, Оксфордский английский словарь. 2005