encouraging (usually by payment) film, TV and video makers to use your product in the production for all to see e.g. .James Bond, Goldeneye, used BMW cars and morobikes, Ericcson phone, Omega watch,Heineken beer, Perrier.
PRODUCT PLACEMENT
Meaning of PRODUCT PLACEMENT in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012