ˈproduct ˌplacement BrE AmE noun [uncountable]
a form of advertising in which a company arranges for one or more of its products to appear in a television programme or film
ˈproduct ˌplacement BrE AmE noun [uncountable]
a form of advertising in which a company arranges for one or more of its products to appear in a television programme or film
Longman Dictionary of Contemporary English. Longman - Словарь современного английского языка. 2012