NICHE

(POSITION) [noun] [C] - a job or position which is very suitable for someone, esp. one that they likeLloyd has carved/made a niche for himself as a professional tennis player.A niche is also an area or position which is exactly suitable for a small group of the same type.an ecological niche.A niche market is a small area of trade within the economy, often involving specialized products.Lotus make luxury cars for a small but significant niche market.