NICHE


Meaning of NICHE in English

I. niche 1 /niːʃ, nɪtʃ $ nɪtʃ, niːʃ/ BrE AmE noun

[ Date: 1600-1700 ; Language: French ; Origin: Old French nicher 'to nest' , from Latin nidus 'nest' ]

1 . [countable] if you find your niche, you find a job or activity that is very suitable for you:

Amanda soon found her niche at the club.

He’s managed to create a niche for himself in local politics.

2 . [singular] an opportunity to sell a product or service to a particular group of people who have similar needs, interests etc

niche in

He spotted a niche in the market.

3 . [countable] a hollow place in a wall, often made to hold a ↑ statue

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COLLOCATIONS

■ verbs

▪ have a niche

She feels that she has her own niche in the company.

▪ find a niche

He had a hard time finding his niche academically.

▪ create/carve out a niche (=do something in a particular way that is different to and better than anyone else)

She had carved out a niche for herself as a children's television presenter.

■ adjectives

▪ a particular/special niche

As a player, he's carved out his own special niche on the team.

▪ a little niche informal:

I feel as if I've found my little niche in life.

▪ your own niche

Everyone has their own niche within the sales team.

II. niche 2 BrE AmE adjective [only before noun]

relating to selling goods to a particular small group of people who have similar needs, interests etc:

niche marketing

a niche market

a niche product

Longman Dictionary of Contemporary English.      Longman - Словарь современного английского языка.