STRATEGY

[noun] - a detailed plan for achieving success in situations such as war, politics, business, industry or sport, or the skill of planning for such situationsThe president held an emergency meeting to discuss military strategy with his defence commanders yesterday. [U]She accused the government of lacking any coherent industrial strategy. [U]The company will spend $6 million on the development of new products and sales strategies. [C]Their marketing strategy for the product involves obtaining as much free publicity as possible. [C]We're working on new strategies to improve our share of the market. [C + to infinitive]