TREND

[noun] [C] - a general development or change in a situation or in the way that people are behavingSurveys of housing show a trend away from home-ownership and towards rented accommodation.Sales were 20% lower than last year, continuing the downward trend of the last few years.Certainly among the middle-classes, there's a trend towards having children in the early or mid-thirties.I can't keep up with all the latest music trends - they come and go so rapidly.A trend is often a new development in clothing, make-up, etc..Whatever the latest fashion trend you can be sure Nicki will be wearing it.I don't want people to see me with this haircut - perhaps I could set (= start) a new trend for wearing paper bags over the head.The trend at the moment is towards a more natural and less made-up look.