(~s, beguiling, ~d)
1.
If something ~s you, you are charmed and attracted by it.
I was ~d by the romance and exotic atmosphere of the souks in Marrakech.
VERB: V n
2.
If someone ~s you into doing something, they trick you into doing it.
He used his newspapers to ~ the readers into buying shares in his company.
VERB: V n into -ing