n. 25B6; noun
people were captivated by her charm : ATTRACTIVENESS, beauty, glamour, loveliness; appeal, allure, desirability, seductiveness, sexual/animal magnetism, charisma; informal pulling power.
these traditions retain a lot of charm : APPEAL, drawing power, attraction, allure, fascination.
magical charms : SPELL, incantation, conjuration, rune, magic formula/word; N. Amer. mojo, hex.
a lucky charm : TALISMAN, fetish, amulet, mascot, totem, juju; archaic periapt.
25B6; verb
he charmed them with his singing : DELIGHT, please, win (over), attract, captivate, allure, lure, dazzle, fascinate, enchant, enthral, enrapture, seduce, spellbind.
he charmed his mother into agreeing : COAX, cajole, wheedle; informal sweet-talk, soft-soap; archaic blandish.