Meaning of ANCHORING in English


also as anchoring heuristic , means that the decision maker makes a judgement by starting from an initial value( anchor ) and then adjusts to make the final decision

Note: Anchoring doesn't just happen with numbers; it also happens with first impressions and reputations.

eg: First impressions on Sean always act as anchors for future behavior and attitudes toward him; what you hear of Sean from others can also influence and anchor the way you behave to him when you meet him.

Sean Woo's Finance, GIS and real estate English glossary.      Английский глоссарий по ГИС(Географическая информационная система) и недвижимости Sean Woo's Finance.