Meaning of ADVERTISEMENT in English

ADVERTISEMENT

ad ‧ ver ‧ tise ‧ ment S3 /ədˈvɜːtəsmənt, ədˈvɜːtɪsmənt $ ˌædvərˈtaɪz-/ BrE AmE noun [countable]

[ Word Family: noun : ↑ advertisement , ↑ advertiser , ↑ advertising ; verb : ↑ advertise ]

1 . ( also ad informal , advert British English ) a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service, or that gives information about a job that is available, an event that is going to happen etc

advertisement for

The Sunday papers are full of advertisements for cars.

She saw an advertisement for a ski vacation in Vermont.

They put an advertisement in ‘The Morning News’, offering a high salary for the right person.

The organizers of the concert had taken out a full page advertisement in ‘The New York Times’.

Only a handful of people answered the advertisement.

2 . be an advertisement for something to be a good example of something or show how effective it can be:

He’s a very good advertisement for the benefits of regular exercise.

• • •

COLLOCATIONS

■ ADJECTIVES/NOUN + advertisement

▪ a car/holiday/shampoo etc advertisement

a glossy magazine full of car advertisements

▪ a job advertisement

Jo was reading the job advertisements in the newspaper.

▪ a newspaper/magazine advertisement

I got the apartment through a newspaper advertisement.

▪ a television/TV/Internet advertisement

the new TV advertisement for the Volkswagen Golf

▪ a full-page advertisement

The organization took out a full-page advertisement in the New York Times.

▪ a pop-up advertisement (=one that suddenly appears on your computer screen when you are looking at a website)

You can buy software that blocks unwanted pop-up advertisements.

■ verbs

▪ put/place an advertisement in a paper/newspaper

I tried putting an advertisement for lodgers in the local paper.

▪ post an advertisement (=put it on a website)

The agency has posted an advertisement on its website for graduates to work overseas.

▪ take out an advertisement (=arrange for an advertisement to be in a newspaper or magazine)

Their record company took out full-page advertisements in the music press to promote the album.

▪ run/carry an advertisement (=print or broadcast an advertisement)

Broadcasters are no longer allowed to run cigarette advertisements.

▪ answer an advertisement

I answered an advertisement in the paper for volunteers.

• • •

THESAURUS

▪ advertisement :

an advertisement for shampoo

|

They placed an advertisement in the newspaper.

▪ ad informal an advertisement:

She’s been in several TV ads.

▪ advert British English an advertisement:

a job advert

|

He took out a front-page advert for his shop.

▪ commercial an advertisement on television or radio:

television commercials

|

He was in some commercials for beer.

▪ trailer an advertisement in the cinema, on television, or online for a film or programme which will be shown soon:

A second trailer for Richard Friedman’s film has just been added to the website.

▪ promotion a series of advertisements for a company’s products:

The company has spent more than $300 million on promotions for the brand.

▪ poster an advertisement on a wall:

They selected a famous artist to do the poster for the upcoming performance.

▪ billboard ( also hoarding British English ) a large sign next to a road, with an advertisement on it:

billboard advertisements

|

A huge hoarding shows two contrasting images.

▪ flyer a piece of paper with an advertisement on it, often given to you in the street:

Someone was handing out flyers for a new nightclub.

▪ banner ad an advertisement across the top of a page on the Internet:

Banner ads are becoming more sophisticated.

▪ junk mail unwanted advertisements that you get in the post:

I never read junk mail.

▪ spam unwanted emails advertising things:

I’m trying to delete all the spam.

▪ classified ad ( also want ad American English , small ad British English ) a short advertisement that you put in a newspaper if you want to buy or sell something:

The bike was advertised for sale in the small ads section.

Longman Dictionary of Contemporary English.      Longman - Словарь современного английского языка.