Meaning of ADVERTISEMENT in English
ad ‧ ver ‧ tise ‧ ment S3 /ədˈvɜːtəsmənt, ədˈvɜːtɪsmənt $ ˌædvərˈtaɪz-/ BrE AmE noun [countable]
[ Word Family: noun : ↑ advertisement , ↑ advertiser , ↑ advertising ; verb : ↑ advertise ]
1 . ( also ad informal , advert British English ) a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service, or that gives information about a job that is available, an event that is going to happen etc
The Sunday papers are full of advertisements for cars.
She saw an advertisement for a ski vacation in Vermont.
They put an advertisement in ‘The Morning News’, offering a high salary for the right person.
The organizers of the concert had taken out a full page advertisement in ‘The New York Times’.
Only a handful of people answered the advertisement.
2 . be an advertisement for something to be a good example of something or show how effective it can be:
He’s a very good advertisement for the benefits of regular exercise.
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■ ADJECTIVES/NOUN + advertisement
▪ a car/holiday/shampoo etc advertisement
a glossy magazine full of car advertisements
▪ a job advertisement
Jo was reading the job advertisements in the newspaper.
▪ a newspaper/magazine advertisement
I got the apartment through a newspaper advertisement.
▪ a television/TV/Internet advertisement
the new TV advertisement for the Volkswagen Golf
▪ a full-page advertisement
The organization took out a full-page advertisement in the New York Times.
▪ a pop-up advertisement (=one that suddenly appears on your computer screen when you are looking at a website)
You can buy software that blocks unwanted pop-up advertisements.
▪ put/place an advertisement in a paper/newspaper
I tried putting an advertisement for lodgers in the local paper.
▪ post an advertisement (=put it on a website)
The agency has posted an advertisement on its website for graduates to work overseas.
▪ take out an advertisement (=arrange for an advertisement to be in a newspaper or magazine)
Their record company took out full-page advertisements in the music press to promote the album.
▪ run/carry an advertisement (=print or broadcast an advertisement)
Broadcasters are no longer allowed to run cigarette advertisements.
▪ answer an advertisement
I answered an advertisement in the paper for volunteers.
• • •
▪ advertisement :
an advertisement for shampoo
They placed an advertisement in the newspaper.
▪ ad informal an advertisement:
She’s been in several TV ads.
▪ advert British English an advertisement:
a job advert
He took out a front-page advert for his shop.
▪ commercial an advertisement on television or radio:
He was in some commercials for beer.
▪ trailer an advertisement in the cinema, on television, or online for a film or programme which will be shown soon:
A second trailer for Richard Friedman’s film has just been added to the website.
▪ promotion a series of advertisements for a company’s products:
The company has spent more than $300 million on promotions for the brand.
▪ poster an advertisement on a wall:
They selected a famous artist to do the poster for the upcoming performance.
▪ billboard ( also hoarding British English ) a large sign next to a road, with an advertisement on it:
A huge hoarding shows two contrasting images.
▪ flyer a piece of paper with an advertisement on it, often given to you in the street:
Someone was handing out flyers for a new nightclub.
▪ banner ad an advertisement across the top of a page on the Internet:
Banner ads are becoming more sophisticated.
▪ junk mail unwanted advertisements that you get in the post:
I never read junk mail.
▪ spam unwanted emails advertising things:
I’m trying to delete all the spam.
▪ classified ad ( also want ad American English , small ad British English ) a short advertisement that you put in a newspaper if you want to buy or sell something:
The bike was advertised for sale in the small ads section.
Longman Dictionary of Contemporary English. Longman - Словарь современного английского языка. 2012