Am ‧ strad /ˈæmstræd/ BrE AmE trademark
a British company that produces electronic goods, and was known especially in the 1980s for producing ↑ word processing equipment that was not expensive. In the 1990s the company mainly produced ↑ satellite dish es and ↑ set-top box es . Amstrad was started by the businessman Sir Alan Sugar, and was bought by BSkyB in 2007.