I. noun
COLLOCATIONS FROM OTHER ENTRIES
brand name
brand new (= completely new )
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Jake arrived in his brand new car.
Brand, Russell
branding iron
customer/brand loyalty (= when someone shops in the same shops or buys the same goods regularly )
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The company's marketing department is trying to build customer loyalty.
name brand
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name-brand climbing gear
own brand
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Tesco’s own brand tomato sauce
proprietary brand
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a proprietary brand of insecticide
sb's brand of humour (= the type of jokes, funny stories etc that a particular person likes or tells )
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Their brand of humour isn't to everyone's taste.
store brand
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Store brands are cheaper than name brands.
switch brands
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46% of consumers surveyed were likely to switch brands to support companies they saw as socially responsible,
COLLOCATIONS FROM CORPUS
■ ADJECTIVE
big
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The past three years have not been kind to the biggest brand in the world.
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Lafley, the company has been shedding underperforming brands and focusing on cutting costs and building sales in its biggest product brands.
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Then he starts buying large consumer stocks and big brand names.
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Many longtime Internet users vow to stick with the lowest-priced provider, not the one with the biggest brand name.
international
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This quality, over 60 years, has led to the name Rentokil becoming a major international brand .
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Direct investment in its own distribution and marketing allows Guinness to manage its brands , in the context of international brand strategies.
leading
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It maintains a portfolio of leading brands of Scotch whisky, gin, bourbon, vodka, rum and other spirits.
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Guinness stout is the world's leading stout brand , accounting for around 40 percent of the company's beer volume.
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When you buy or rent satellite from Granada and Visionhire you can choose from leading brands such as Amstrad and Pace.
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But recent analysis of leading brands found their average fat level was 25%, compared with 22% in regular sausages.
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Choice of wines, all leading brands of whiskies, Alloa Ales.
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Gordon's, Tanqueray and Booth's Gins are similarly leading brands in the white spirits market.
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Open January 1. Leading brand names up to 40 percent off.
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Produces the leading brand of Scotch whisky in eight out of the top fifteen markets in the world.
major
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The weight of advertising put behind major brands has given these manufacturers influence over their distributive outlets.
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Remember: You no longer have the major brand of a big company behind you.
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This quality, over 60 years, has led to the name Rentokil becoming a major international brand .
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Bubbies first became a major brand in the competitive California marketplace and are now eagerly asked for throughout the entire country.
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And the major off-line brands aren't promoting their wares on the Internet as much as expected.
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Do you believe in your unique difference enough to promote yourself into a major brand personality?
national
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Prepare a list of six food products that are available as store brands , generic brands, and national brands.
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Should they market keg beers under national brand names or should they return to localised brewing and brand names?
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But it was Lee that made Snapple a national brand and took the company public in December 1992.
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Weinstein said he wants to maintain it as a national brand despite its weaknesses in the Midwest and South.
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See Table 9-2 for cost comparisons of national brands , store brands, and generic brands for some selected products.
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Private-label products are less expensive than national brands .
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He immediately set out to make Clear Vue a national brand .
new
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J., drug maker will begin marketing Renova, its new brand name for the prescription wrinkle cream, by February.
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A distillery that wanted to launch a new brand of whisky would face this situation.
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San Francisco cops are clamping down on a new brand of outlaws: sidewalk-hogging chess players.
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Falling pub attendances will hit sales of Merrydown's newest brand , Premium Draught Cider.
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Nevertheless, consumers could be excused for mistaking the new brand for an ancient brew.
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And, ice and easy ... Royal approval for a new brand of horse marking.
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A liquid talisman against a new brand of contagion.
popular
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Most of the popular brands are available in larger units.
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We found out the most popular brand is the Yomega Brain, which costs about $ 10.
proprietary
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If you suspect a true external fungus infection treat with proprietary brand of fungus care.
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Beware of some proprietary brands - most are for preventative use and will have little effect against serious outbreaks of parasites.
special
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What is peculiar, even unique compared with other departments of government, is a special brand of stuffiness.
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Innovative companies are willing to spend money to make money, but the information era will require a special brand of vision.
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And not just any old envelope, but a special luxury brand with a griffin watermark.
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Doomed to eternal damnation from Sinatra's own special brand of heaven.
strong
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Emap Esprit brings together our powerful healthcare titles and strong consumer brands in the pregnancy, baby and health sectors;?
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Emap has an asset base of extremely strong brands , loyal high value customers and differentiated content in both B2C and B2B.
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This gives the retailer a more attractive product for a larger market and helps the Company to create a stronger brand image.
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They may be a branded goods company which does not have the strongest brands in the markets in which they operate.
unique
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And his own unique brand of droll self-mockery had his audiences in stitches.
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And all of marketing is targeted at one vital objective: becoming a unique brand .
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So much for the truce, painstakingly pieced together by Bill Clinton and his unique brand of insomnia diplomacy.
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There are three, key reasons entrepreneurs have got to be a unique brand .
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That is what building a unique brand is all about.
■ NOUN
cigarette
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Do you know of any discos or clubs in your area listing events under a cigarette brand name?
identity
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The purpose of these names is to establish what is known as brand identity .
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That is part of the successful brand identity .
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This is a process known as reinforcing brand identity .
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Just as surely as the ranchers branded their cattle, your new business has probably already given itself some brand identity .
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Unfortunately some manufacturers use colour as a means of reinforcing brand identity .
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These are the building blocks of your brand identity .
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Stripped of brand identity , the blatant potency of advertising imagery is laid bare.
image
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Before long workaday products were seeking brand images .
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The principal brand is Guinness Foreign Extra Stout which enjoys an unequalled brand image and reputation for quality.
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This gives the retailer a more attractive product for a larger market and helps the Company to create a stronger brand image .
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But it threatens to blur the institution's brand image .
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This may be anything from increasing brand awareness to improving specific aspects of the brand image .
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From brand image to brainstorming, and payback to point of sale the coverage is both comprehensive and up-to-date.
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Brands and Agents How will shops protect their brand images in such a world?
leader
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It has the brand leader in sales of both whisky and gin.
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Alternatively for the man who prefers to dry shave, the latest in electric shavers comes from brand leaders Phillips.
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These changes in emphasis are welcome but may be too late to reinstate Morrison and Boyd as the brand leader .
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The cigarette became the brand leader .
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We are very good at supplying international blue chip companies who are brand leaders in their fields.
loyalty
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But brand loyalty is harder to win in the information and entertainment businesses.
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The marketer will try to encourage brand loyalty as a means of rendering the purchase process more comfortable and more satisfying.
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Console users take gaming seriously, and their brand loyalty is frightening.
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Naturally, the advertising industry reckons the best way to shore up brand loyalty is to spend hugely on even more ads.
manager
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She's seen here enjoying a celebratory glass of champagne with Supersoft brand manager , Sue Pardoe.
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Ford has two cars under one brand manager .
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Some brand managers joke that after a typical day on the job, they are too full to eat dinner at home.
name
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When it began three years ago, Anis used its own brand name .
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Some consumers associate brand name with quality; others associate quality with cost.
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The fiasco has shown up the dangers in an industry where reputation often rests more on brand names than transparency.
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The company will transition to operating under the Verio brand name . % % % Verio Inc.
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They may also feature brand name products whose price reductions are subsidized by food manufacturers.
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Should they market keg beers under national brand names or should they return to localised brewing and brand names?
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They have the brand name and consumer mind share.
■ VERB
advertise
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There has been a shift towards the power of marketing and advertising of the brand , the product's known image.
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He advertised his own brand of cigarettes and sold his own brand of whisky.
build
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That is what building a unique brand is all about.
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Can I build my own brand ?
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These are the building blocks of your brand identity.
buy
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Do they buy one brand only, or several?
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Why do consumers buy one brand rather than another?
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Try making your own muesli rather than buying well-known brands .
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We are not rich people, I can not afford to buy the costliest brands of this or that.
create
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This gives the retailer a more attractive product for a larger market and helps the Company to create a stronger brand image.
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Poll results will be used to create a brand to help market the area.
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Mostly the ads are institutional, an attempt to create brand name images.
develop
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If so, how do they recognise flake food or develop brand preferences?
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Buyers worked closely with suppliers, both new and established, to identify opportunities and develop exciting new Sainsbury brand products.
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Fast food is certainly a growth market with some of the main names developing their brands with great success.
establish
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But demonstration is rarely enough both to sell a product and to establish a brand .
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Welcome to the topsy turvy world of marketing, where established brands are constantly refashioning themselves to broaden their markets.
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It is a major opportunity for banks, insurance companies, and others with established brand names and good products.
market
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In addition to the Rentokil name these products are marketed under the brand names Tutor and Albi.
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Welcome to the topsy turvy world of marketing , where established brands are constantly refashioning themselves to broaden their markets.
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Distributors' sale staff didn't really believe Summit beer would sell and didn't work hard to market the brand .
own
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Beiersdorf already owns the brand elsewhere in the world.
sell
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Earlier this month the partners of this shop in Cheltenham were fined £600 each for selling fake top brand name t-shirts.
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Rather than setting up their own discount arm, food retailers could simply sell cut-price brands in their superstores.
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He advertised his own brand of cigarettes and sold his own brand of whisky.
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We leave Hollybush by way of the lake, past a factory outlet store, selling brand names.
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You will find it sold under various brand names.
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The next stage again involved research, to determine the best way of selling the rejigged brand .
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Glyphosate, often sold under the brand name Roundup, is one of the world's most widely used agricultural chemicals.
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This is a sign of strength, since franchisees are under no obligation to sell the firm's brands .
PHRASES FROM OTHER ENTRIES
competing products/brands/companies etc
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A simple comparison of total estimated income from the competing products may provide as good a guide to decision making.
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Being a suspicious soul I also ran a competing companies test disk on the system.
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Invariably, the own-brand range is offered at lower prices than the competing brands.
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Price is now the main factor differentiating competing brands.
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They do not adjust their shopping list to take advantage of price fluctuations among competing products.
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This analysis will use recently developed techniques for measuring the competitiveness of a product amongst a group of similar competing products.
EXAMPLES FROM OTHER ENTRIES
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Coke and Pepsi are the most popular brands of cola.
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my favourite brand of toothpaste
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They sell all the usual kinds of coffee, but also some less well-known brands.
EXAMPLES FROM CORPUS
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A distillery that wanted to launch a new brand of whisky would face this situation.
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Choice of wines, all leading brands of whiskies, Alloa Ales.
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Emap Esprit brings together our powerful healthcare titles and strong consumer brands in the pregnancy, baby and health sectors;?
▪
If you suspect a true external fungus infection treat with proprietary brand of fungus care.
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Interviewers visited them weekly with catalogues of brands and prices.
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The fiasco has shown up the dangers in an industry where reputation often rests more on brand names than transparency.
II. verb
COLLOCATIONS FROM CORPUS
■ ADVERB
as
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Should they, then, be branded as spurious designators and banished from rational discourse?
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But that kind of talk is being branded as hotheaded.
EXAMPLES FROM OTHER ENTRIES
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Brown's assistant has been branded in the papers as incompetent.
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Government posters from the 1930s branded marijuana a "killer drug."
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Stalin's opponents were branded as spies and traitors.
EXAMPLES FROM CORPUS
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He also branded the idea of planetary motion caused by invisible epicycles as equally erroneous.
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It sounds like you are overly concerned about being branded as a corporate crier if you go to management.
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Large umbrellas offer high visibility and are often branded.
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Lydia, cooped up like a hen in her house, had branded herself victim, prey, alien and afraid.
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The alabaster face of Rogal Dorn branded his retinas: a crag of a face, with lush tough lips.
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Thousands, branded parasitical intellectuals merely because they spoke a foreign language or wore spectacles, were systematically liquidated.
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When David Hale claims he was pressured into making illegal loans, he is branded a crook and a liar.