I. brand 1 /brænd/ BrE AmE noun [countable]
[ Language: Old English ; Origin: 'torch, sword' ]
1 . a type of product made by a particular company, that has a particular name or design ⇨ make
brand of
What brand of detergent do you use?
brand leader/leading brand (=the brand that sells the most)
products which lack a strong brand image
brand loyalty (=the tendency to always buy a particular brand)
own brand British English store brand American English (=a product made and sold by a particular store)
2 . brand of humour/politics/religion etc a particular type of humour, politics, religion etc:
a strange macabre brand of humour
3 . a mark made or burned on a farm animal’s skin that shows who it belongs to
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COLLOCATIONS
■ ADJECTIVES/NOUN + brand
▪ a leading brand
a leading brand such as Toshiba
▪ a top brand
Kids want to have Nike and Reebok and other top brands.
▪ a popular brand
It’s the most popular brand of tequila in Mexico.
▪ an own brand British English , a store brand American English (=sold by a particular store under its own name)
A supermarket’s own brand should cost less than the nationally advertised brands.
■ brand + NOUN
▪ the brand leader (=the brand that sells the most)
Schwartz is the brand leader for herbs and spices in the UK.
▪ a brand name
The use of tobacco brand names in sponsoring sports has been banned.
▪ a brand image (=the way a product or organization seems to the public)
A company carefully protects its brand image.
▪ brand loyalty (=the tendency to always buy a particular brand)
Advertising is used to sell a product and create brand loyalty.
II. brand 2 BrE AmE verb [transitive]
1 . to describe someone or something as a very bad type of person or thing, often unfairly
brand somebody (as) something
You can’t brand all football supporters as hooligans.
Stealing that money has branded Jim for life – no one will trust him again.
2 . to burn a mark onto something, especially a farm animal, in order to show who it belongs to
brand something with something
Each cow was branded with the ranch’s logo.
3 . technical to give a name to a product or group of products so that they can be easily recognized by their name or design