Meaning of BRAND in English

BRAND

/ brænd; NAmE / noun , verb

■ noun

1.

a type of product made by a particular company :

Which brand of toothpaste do you use?

( BrE )

You pay less for the supermarket's own brand .

( NAmE )

You pay less for the store brand .

brand loyalty (= the tendency of customers to continue buying the same brand)

Champagne houses owe their success to brand image .

the leading brand of detergent

—see also own-brand

2.

a particular type or kind of sth :

an unorthodox brand of humour

3.

a mark made with a piece of hot metal, especially on farm animals to show who owns them

■ verb [ often passive ]

1.

brand sb (as) sth to describe sb as being sth bad or unpleasant, especially unfairly :

[ vn ]

They were branded as liars and cheats.

[ vn - n ]

The newspapers branded her a hypocrite.

[also vn - adj ]

2.

[ vn ] brand sth (with sth) to mark an animal with a brand noun (3) to show who owns it

••

WORD ORIGIN

Old English brand burning , of Germanic origin; related to German Brand , also to burn . The verb sense mark permanently with a hot iron dates from late Middle English , giving rise to the noun sense a mark of ownership made by branding (mid 17th cent.), which developed in to sense 1 (early 19th cent.).

Oxford Advanced Learner's English Dictionary.      Оксфордский английский словарь для изучающик язык на продвинутом уровне.