glam ‧ our BrE AmE ( also glamor American English ) /ˈɡlæmə $ -ər/ noun [uncountable]
[ Date: 1700-1800 ; Language: Scottish English ; Origin: 'magic' , from English grammar ; because of an old association of knowledge with magic ]
1 . the attractive and exciting quality of being connected with wealth and success
glamour of
Forget all you read about the glamour of television.
2 . a style or attractiveness that suggests wealth:
Designer clothes are not a passport to instant glamour.
3 . glamour girl/boy a performer who is more noticeable for their attractiveness than for their skill or ability