( BrE ) ( NAmE glamor ) / ˈglæmə(r); NAmE / noun [ U ]
1.
the attractive and exciting quality that makes a person, a job or a place seem special, often because of wealth or status :
hopeful young actors and actresses dazzled by the glamour of Hollywood
Now that she's a flight attendant, foreign travel has lost its glamour for her.
2.
physical beauty that also suggests wealth or success :
Add a cashmere scarf under your jacket for a touch of glamour.
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WORD ORIGIN
early 18th cent. (originally Scots in the sense enchantment, magic ): alteration of grammar . Although grammar itself was not used in this sense, the Latin word grammatica (from which it derives) was often used in the Middle Ages to mean scholarship, learning , including the occult practices popularly associated with learning.