ˈwindow ˌdressing BrE AmE noun [uncountable]
1 . something that is intended to make people like your plans or activities, and to stop them seeing the true situation – used to show disapproval:
All these glossy pamphlets are just window dressing – the fact is that the new mall will ruin the neighborhood.
2 . the art of arranging goods in a shop window so that they look attractive to customers