Synonyms and related words :
account, advantage, aim, ambition, animus, aspiration, basis, behalf, benefit, calling, cause, consideration, counsel, desideration, desideratum, design, desire, determination, effect, fixed purpose, function, gain, goal, good, ground, guiding light, guiding star, idea, ideal, inspiration, intendment, intent, intention, lodestar, mainspring, matter, meaning, mind, motive, nisus, objectives, plan, point, principle, profit, project, proposal, prospectus, purpose, purposes, reason, reasons, resolution, resolve, score, source, spring, striving, study, ulterior motive, view, vocation, welfare, well-being, will