/ əˈʃʊərəns; -ʃɔːr-; NAmE əˈʃʊr-/ noun
1.
[ C ] a statement that sth will certainly be true or will certainly happen, particularly when there has been doubt about it
SYN guarantee , promise :
They called for assurances that the government is committed to its education policy.
Unemployment seems to be rising, despite repeated assurances to the contrary .
2.
(also ˌself-asˈsurance ) [ U ] belief in your own abilities or strengths
SYN confidence :
There was an air of easy assurance and calm about him.
3.
[ U ] ( BrE ) a type of insurance in which money is paid out when sb dies or after an agreed period of time :
a life assurance company
—see also quality assurance
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WORD ORIGIN
late Middle English (in sense 2): from Old French , from assurer assure.