Raynet Business and Marketing English glossary
Английский глоссарий компании Raynet Business and Marketing
HETORODOX
HEURISTIC
HICCUP
HIDDEN ASSET
HIDDEN LOAD
HIDDEN PERSUADERS
HIDDEN TAX
HIERARCHY OF NEEDS
HIERARCHY-OF-EFFECTS MODEL
HIGH DEFINITION TV
HIGH TEC
HISTOGRAM
HISTORICAL COST
HISTORICAL DATA
HISTORICAL MARGIN
HOLDING COMPANY
HOLISTIC TEST
HOME AUDIT (OR PANTRY CHECK)
HOME SHOPPING
HOME USE TEST OR PRODUCT PLACEMENT TEST
HOMOGENOUS MARKET
HONEYPOT
HONOUR SYSTEM
HOOK
HORIZINTAL DISPLAY
HORIZONTAL INTERGRATION
HORIZONTAL PRICE FIXING
HOSPITALITY
HOSTILE TAKEOVER BID
HOSTING
HOT MEDIA
HOT SPOT
HOT-DESKING
HOUSE BRAND OR HOUSE LABEL
HOUSEKEEPING
HUMAN CAPITAL
HURDLE RATE
HUSH MONEY
HYPE
HYPER-RATIONAL
HYPERBOLE
HYPERINFLATION
HYPERMARKET
HYPERTEXT
HYPOTHESIS
HYPOTHESIS TESTING
IDEALISM
IDENTITY THEFT
ILLIQUID
ILLUMINATED BACKLIGHT POSTERS
IMAGE
IMPACT
IMPACT FEE
IMPACT/INVENTORY MANAGEMENT PROGRAMME AND CONTROL TECHNIQUE
IMPLEMENTATION
IMPLICIT ASSUMPTION
IMPORT
IMPRIMATUR
IMPROVEMENT CONCEPT
IMPULSE GOODS
IN AD COUPON
IN STORE DEMONSTRATIONS
IN-HOUSE AGENCY
IN-LINE-PRODUCT
IN-PACK PROMOTION
INBOUND
INCENTIVE
INCOME PER EMPLOYEE
INCOME SENSITIVITY OF DEMAND
INCOME SPREAD
INCOME STATEMENT
INCOMPATABILITY
INCORPORATED SOCIETY OF BRITISH ADVERTISERS (ISBA)
INCREASING RETURNS TO SCALE
INCREMENTAL
INCREMENTAL COST
INDEMNIFY
INDEMNITY
INDEPENDENT OR CAUSAL VARIABLE
INDEPENDENT TELEVISION COMMISSION (ITC)
INDEX
INDIRECT AND DIRECT CHANNELS OF DISTRIBUTION
INDIRECT APPROACH
INDIRECT EXPENSE
INDIRECT EXPORT
INDIVIDUALISM
INDUSTRIAL ESPIONAGE
INDUSTRIAL PRODUCTION
INDUSTRIAL PRODUCTS/GOODS
INDUSTRIAL, ORGANISATIONAL PYSCHOLOGY
INELASTICITY
INERTIA SELLING
INFERMERCIALS
INFLATION
INFLATION ADJUSTING
INFOBOT
INFORMAL DISPLAY
INFORMATION
INFORMATION FATIGUE SYNDROME (IFS)
INFORMATION KIOSK
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Английский глоссарий компании Raynet Business and Marketing
