Raynet Business and Marketing English glossary
Английский глоссарий компании Raynet Business and Marketing
INFORMATION OVERLOAD
INFORMATION REVOLUTION, THE
INFORMATION RICH/INFORMATION POOR
INFORMATION: COST
INITIAL MARKUP
INK (SLANG)
INNER PACK
INNOVATION
INNOVATION CLIMATE INDEX MATRIX
INPUTS
INSEPARABILITY
INSERT
INSIDE INFORMATION
INSOLVENT
INSTITUTE OF BRITISH ADVERTISERS (IBA)
INSTITUTE OF PRACTITIONERS IN ADVERTISING (IPA)
INSTITUTE OF PUBLIC RELATIONS (IPR)
INSTITUTIONAL ADVERTISING
INSTITUTIONAL AND INDUSTRIAL BUYING
INSTRUMENT ERROR
INSURANCE
INTANGIBLE ASSET
INTEGRATED EDI
INTEGRATED MARKETING MIX
INTELLECTUAL PROPERTY
INTELLIGENCE
INTELLIGENCE; IQ TESTS
INTELLIGENCE; NATURE VS NURTURE
INTELLIGENCE;CRYSTALLISED
INTELLIGENCE;FLUID
INTELLIGENT LABELING
INTELLIGENT MESSAGING
INTERACTIVE MARKETING
INTEREST COVER
INTERFACE
INTERMEDIARY
INTERMODAL
INTERNAL BORROWING RATE
INTERNAL MARKETING
INTERNAL MARKETING COMMUNICATIONS
INTERNAL OR ORGANIC GROWTH
INTERNAL RATE OF RETURN
INTERNAL VALIDITY
INTERNATION MONETARY FUND, IMF
INTERNATIONAL ADVERTISING ASSOCIATION (IAA)
INTERNATIONAL BRAND COMPANY (IBC)
INTERNATIONAL MARKETING
INTERNATIONAL MARKETING SHIPPING TERMS
INTERNATIONAL ORGANIZATION FOR STANDARDIZATION 9000-9004
INTERNET
INTERNET AD CLICKTHROUGH
INTERNET COOKIE FILE
INTERNET URL (UNIVERSAL RESOURCE LOCATOR)
INTERNET; BROWSER
INTERNET; FRAMES
INTERNET; FTP, FILE TRANSMISSION PROTOCOL
INTERNET; HITS
INTERNET; HTML (HYPETEXT MARKUP LANGUAGE)
INTERNET; HYPERTEXT
INTERNET; ICANN
INTERNET; JAVA
INTERNET; JPEG (JOINT PHOTOGRAPHICS EXPERT GROUP)
INTERNET; LINKS
INTERNET; ONLINE
INTERNET;GIF (GRAPHIC INTERCHANGE FORMAT)
INTERQUARTILE RANGE
INTERSTORE TRANSFER
INTERVAL SCALE
INTERVIEWER CHEATING
INTERVIEWER ERROR (INTERVIEWER BIAS)
INTRA-CULTURAL ANALYSIS
INTRANET
INTRINSIC
INTRODUCTORY ALLOWANCE
INTRODUCTORY OFFER
INVENTORY
INVENTORY CARRYING COST
INVENTORY CONTROL
INVENTORY LOSS
INVENTORY MANAGEMENT
INVENTORY TURNOVER
INVERSE RELATIONSHIP
INVISIBLE HAND
IPH
IRC/INSTANT REDEEMABLE COUPON
IRRADIATION
ISBNS
ISDEX
ISDN: INTEGRATED SERVICES DIGITAL NETWORK.
ISLAND DISPLAY
ISO 9000/1/2/3/4 QUALITY SYSTEM
ISP/IN-STORE PROCESSOR
ISSNS
IT
ITEM MAINTENANCE
ITEM PRICING
ITEM RE-ORDER POINT
ITEMS-PER-HOUR
JICREG, JOINT INDUSTRY COMMITTEE FOR READERSHIP RESEARCH
JINGLE
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