INNOVATION CLIMATE INDEX MATRIX

used to establish whether or not the company is likely to foster innovation. Scores the company from minus 5 to plus five on categories such as: leaders look for innovation: Reward for success, Punishment for failure: Resources available for innovation: Heirachical structure: Centralised decisions: Formalised communication: Focused resource application: Tollerance to mavericks: Look for short term profit.The matrix has negatives, like look for short term profit on the left hand side (-5) and the positive on the right hand side, look for long term value (+5). Different parts of abusiness need to be managed in different ways: the mature 'cash cow' does not require innovation. But managing the new venture like a cash cow would not work.