Raynet Business and Marketing English glossary
Английский глоссарий компании Raynet Business and Marketing
ATHENA ORGANIZATION
ATM, AUTOMATIC TELLER MACHINES
ATOMISTIC TEST
ATTENDANCE MANAGEMENT
ATTITUDE
ATTITUDE PURPOSE
ATTITUDE RESEARCH
ATTITUDE SURVEYS
ATTITUDINAL SCALING
ATTRIBUTE
ATTRIBUTE ANALYSIS
AUDIENCE
AUDIENCE RESEARCH
AUDIENCE SHARE, CHANNEL SHARE, SHARE OF VIEWING, PERCENTAGE SHARE
AUDIMETER
AUDIO SAQ
AUDIT
AUDIT BUREAU OF CIRCULATION LTD. (ABC)
AUDITOR
AUDITOR'S REPORT
AUGMENTED PRODUCT
AUTHENTIC RELATIONSHIPS
AUTHORISED ITEMS, RETAIL
AUTHORITARIAN LEADERSHIP
AUTHORITARIAN PERSONALITY
AUTHORITY
AUTOCORRELATION
AUTOMATED STORE ORDERING (ASO)
AUTOMATED TELEPHONE ORDERING (ATO)
AUTOMATIC FUNDS TRANSFER
AUTOMATIC INTERACTION DETECTION
AVAB
AVERAGE
AVERAGE COST PRICING
AVERAGE HOURLY WAGE, AHW
AVERAGE INVENTORY ON HAND
AVERAGE ITEM RETAIL, AIR
AVERAGE ORDER
AVERAGE PROPENSITY TO CONSUME
AVERAGE VALUE OF STOCK
AVO, AVOID VERBAL ORDERS
AWARENESS
BABY BOOMLET
BABY BUST
BABY-BOOMERS
BACK ORDER
BACKDROP
BACKROOM
BACKROOM, BACKOFFICE
BACKSTOCK, BACKUP MERCHANDISE
BACKUP
BACKWARD-INTEGRATION
BAG STUFFER
BAGGER
BAGGING
BAIT AND SWITCH
BALANCE OF PAYMENTS
BALANCE OF TRADE
BALANCE SHEET
BALANCE THEORY
BALANCED SCALES
BALANCED SCORECARD
BANDWAGON EFFECT
BANDWIDTH
BANKER'S ACCEPTANCE
BANKER'S BANK
BANKER'S DRAFT
BANKRUPT
BANNER
BAR CODE
BARB, BROADCASTERS AUDIENCE RESEARCH BOARD
BARRIERS TO ENTRY
BARTER
BASE
BASELINE
BASELINE MARKET SEGMENTATION STUDY
BASIC CONSUMER COMMUNICATIONS MODEL
BASIC RESEARCH
BATCH PRODUCTION
BAY
BAYESIAN STATISTICS
BAYSIAN DECISION THEORY
BEAR INVESTOR/MARKET
BEFORE AND AFTER WITH A CONTROL GROUP
BEHAVIOURAL COMPONENT OF ATTITUDE
BEHAVIOURAL RESEARCH
BEHAVIOURISM
BELBIN TEAM ROLES
BELIEFS
BELOW COST
BELOW-THE-LINE
BENCHMARKING
BENCHMARKING GAP
BEST FOOD DAY
BEST PRACTICES
BETA
BID PRICE
BIG BANG 1
BIG BANG 2
BILL AND HOLD
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Английский глоссарий компании Raynet Business and Marketing