an independent body set up by the advertisers and funded by advertisers, media owners and advertising agencies to monitor and officially audit circulation figures; its to stop media companies falsifying their circulation figures.
AUDIT BUREAU OF CIRCULATION LTD. (ABC)
Meaning of AUDIT BUREAU OF CIRCULATION LTD. (ABC) in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012