BALANCED SCORECARD


Meaning of BALANCED SCORECARD in English

1. a method of measuring and managing business performance giving a balanced view of financial and operational perspectives to accelerate the management process.

2. a set of weighted measures that give the manager a fast but comprehensive view of the business; questions must be asked using four important driver areas; customer, finance, internal business, innovation and learning; how these areas add value for customers and shreholders.

Raynet Business and Marketing English glossary.      Английский глоссарий компании Raynet Business and Marketing .